Why you Should Specialise and Stay Narrow?
When Steve Jobs took over Apples for the 2nd time, he only focused on four key product lines. These lines were: a consumer laptop, a consumer desktop, a professional laptop, and a professional desktop. His strategy has helped to turnaround Apple's fortune.
We are not Steve Jobs, but we can learn from him. His strategy is simple, focus on few and do it very well. Whether you are working for someone or running a business. Find a specialization and be laser focus on it.
My specialty is Fire Insurance for strata properties and mixed properties. By setting the direction, I do not engage in other pursuits that waste my time and resources. In the market, my brand is very clear and precise. I do not need to spend much time explaining my brand and services. This has allowed me to continue building my knowledge and servicing my customers.
I occasionally receive opportunities that are outside of my speciality. It is important to stay on the mission and say no to these opportunities. These opportunities are distractions. Remember, he who chases two rabbits catches none.
We are only given 24 hours a day. Stay on your chosen path and be the best in your field.